Here is a little bit of background on Glasgow's 'only remaining suburban cinema.' (Scottishcinemas.co.uk)
The Grosvenor was opened by Glasgow Grosvenor Ltd in May of 1921. At this time it consisted of a single auditorium that seated 1337. The cinema was taken over by ABC in 1929 and they ran the cinema until 1976 where it was purchased by Caledonian Associated Cinemas. 2001, the cinema was sold to Glasgow based G1 Group who closed the cinema from 2002-2003 to undertake major refurbishments.
The Grosvenor is not that different from the GFT, it is a small cinema, struggling against the commercial chain cinemas yet still manages to hold its unique charm and individual experience.
The cinema shows new releases, 'golden-oldies,' kids films and also some art-house material.
For smaller cinemas to succeed an important word to note is 'diversification.' This is where the cinema would also have a bar, restaurant, movie nights and/or kids clubs. The Grosvenor is such a place that has managed to diversify down many different avenues. Each individual part of the Grosvenor will attract people to another part, people going to the bar for a drink may wish to go to a late night viewing of a film or the other way round.
Meal deals, kids easter movie deals and student deals are just a few of the ways The Grosvenor is utilizing all possible audiences to get more patrons to the cinema.
Opera Music is also shown at the cinema along with music concerts from acts such as the Foo-Fighters. This will no doubt draw in members of the public who may not normally have been interested in cinema-going due to its over commercialized nature nowadays. The cinema itself will come across as a culturally diverse place to come and enjoy different acts and performances, this is very different from the almost sterile feel of 'Cineworld' and other chain cinemas.
To finish the blog, a wee video of a marriage proposal taking place at the Grosvenor Cinema, with some lovely views of the foyer as well!
'Will you marry me?'-
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